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Why Is Blogging Important for Real Estate Agents?

I was once told that “all websites are blogs.” If you’re like me, you’re probably spluttering and thinking, “yeah, right, who is this crazy person?” But, if you break it down, blogs are the sharing of written, informative content, and isn’t that what you have on your website? From information on how you help buyers or sellers to neighborhood research, the content on your website could be considered a blog….

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Create Your Mini Marketing Plan for Real Estate | Step 2: Define Your Objectives

Create Your Mini Marketing Plan for Real Estate | Step 2: Define Your Objectives After you’ve defined WHO you want to target, it’s time to set forth your marketing objectives. What do you want your marketing to accomplish? Sure, generating buyer and seller leads is the most obvious goal, but there are other objectives you’ll want to achieve as well. Think of things like brand awareness (or owning “head space”…

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