Tag: expand SOI

Podcast Ep 6: How to Create an Irresistible Real Estate Lead Magnet or Item of Value What is Content Marketing for Real Estate? A type of marketing that involves the creation and sharing of high-value online material (such as lead magnets, items of value, videos, blogs, and social media posts) to a specific audience that does not explicitly promote a brand but is intended to inspire interest in its products…

Business Continuity Marketing and Communications Plan: How to Grow Your SOI, Share Extreme Value, and Build Your Business in a Challenging Market It’s easy to feel the emotional heaviness of coronavirus media reports. If you know someone who has been diagnosed and is experiencing COVID-19’s severe symptoms, I am sending thoughts and prayers their way and yours. Our current reality is challenging–there’s no doubt about it. But, I’ve always believed that we…