How to Build a Winning LinkedIn Strategy for Real Estate

How to Build a Winning LinkedIn Strategy for Real Estate

REALTORS®: How do you build a KILLER LinkedIn Professional Profile? LinkedIn is a HUGE opportunity for real estate professionals, and you NEED to have a presence there. In our “Build a Winning LinkedIn Strategy” free online class, we’ll break down the steps of maximizing opportunities on LinkedIn through simply improving components of your profile.

Recommended Pre-Study, but Not Required:

  1. Click Here for a 3-Part Video Class: Create Your Mini Marketing Plan 

Course Materials:

  1. Step 1: Grab and complete your LinkedIn Edits + Enhance Questionnaire: Click here for PDF or Click here for Word doc.
    This will help you identify opportunities and organize your thoughts.
  2. Step 2: Download the Worksheet for Parts 1 and 2 – Best Practices for Your Profile Photo, Cover Image, Crafting Your Headline and More: Click here for PDF or Click here for Word doc.
  3. Step 3: Download the Worksheet for Parts 3 through 5 – Supercharge Your Summary/About Section, Spot-Check Your Profile, and Content Ideas: Click here for PDF or Click here for Word doc.

Video Modules

Step 0: How to Create Your LinkedIn Account

If you’re a real estate professional, you NEED to be on LinkedIn. In this quick video, Lora walks you through how to create your LinkedIn Account. Be sure to check out our other videos and learn how to optimize your LinkedIn Professional Profile as well, and subscribe for helpful marketing tips: www.AgentOperations.net/Subscribe.

UPCOMING: Get Ready to Learn About LinkedIn for Real Estate

In this quick teaser/preview video, Lora shares some of the expert tidbits that will KICKSTART the full video class that will WALK YOU THROUGH improving your LinkedIn Profile.

In the class, we’ll cover:

1) How to optimize your profile picture and cover photo

2) Secrets on how to write a kick-butt HEADLINE

3) How LinkedIn is like Google and WHY it’s IMPORTANT

4) Create a killer LinkedIn SUMMARY section

5) How and when to use real estate CALLS-TO-ACTION

6) Why you ALWAYS should ENGAGE with others

7) Why LinkedIn is on FIRE for REALTORS®

8) AND so MUCH more!

Part 1: Getting Started and Best Practices for Your LinkedIn Profile Photo, Cover Image, and More

Before You Start:

Download the Worksheet for Parts 1 and 2 – Best Practices for Your Profile Photo, Cover Image, Crafting Your Headline and More: Click here for PDF or Click here for Word doc.

In Part 1, We’ll Cover:

1) How to optimize your profile picture

2) It may surprise you: what should appear in your cover photo?

3) Best practices and general tips

Part 2: Optimize Your LinkedIn Headline and Keywords and WHY It's So Important

Before You Start:

Download the Worksheet for Parts 1 and 2 – Best Practices for Your Profile Photo, Cover Image, Crafting Your Headline and More: Click here for PDF or Click here for Word doc.

In Part 2, We’ll Cover:

1) How to OPTIMIZE your LinkedIn HEADLINE. 

2) How to brainstorm and SELECT KEYWORDS. Why is this important? Did you know that the LinkedIn SEARCH function works very much like Google’s? Yes, it does! That means keywords AND your headline MATTER.

BONUS TIP: Selecting great KEYWORDS means that you can use them as targeted HASHTAGS across social media channels for marketing consistency AND targeting niche audiences.

Part 3: SUPERCHARGE Your Summary/About Section and WHY It's Crucial To Do So

Before You Start:

Download the Worksheet for Parts 3 – 5 from Build a Winning LinkedIn Strategy for Real Estate | Supercharge Your Summary/About Section, Spot-Check Your Profile, and Content Ideas: Click here for PDF or Click here for Word doc

In Part 3, We’ll Cover:

In this short video, you’ll learn:
1) How to make your summary captivating and unique.
2) Why describing your ideal client may work just like a lead magnet.
3) How a free download can make your profile even more interesting.
4) Tips and tricks on how to make your LinkedIn Professional Profile STAND OUT from the crowd.
5) Bonus, on-the-fly insight that comes from helping hundreds of real estate agents!

Part 4: How to Use the New LinkedIn FEATURED Section (and More Profile Tips!)

Before You Start:

Download the Worksheet for Parts 3 – 5 from Build a Winning LinkedIn Strategy for Real Estate | Supercharge Your Summary/About Section, Spot-Check Your Profile, and Content Ideas: Click here for PDF or Click here for Word doc

In Part 4, We’ll Cover the facto that LinkedIn Just Released an AWESOME brand new FEATURED Section:

YEP! It sits just below your main profile header and above your Activity section.

“That’s great, but what does this mean for me?” you ask.

GREAT question and I thought you’d never ask. 🤓 <— (me, the marketing nerd)

It means that real estate agents have more opportunities to share your high-value services, demonstrate your professionalism, and offer incredible value to your audience, including lead magnets to help build your database.

Better yet?

The FEATURED section has a strong visual component, and you can add your LinkedIn posts and articles, links to external websites (like a landing page or your website), images, slide decks, and documents. You can also organize them to appear in a specific order.

LinkedIn added the Featured section after listening to users.

Isn’t that refreshing?!

Improve your LinkedIn Professional Profile today by optimizing the new Featured section!

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