The Agent Operations Podcast: Content Marketing for Real Estate Professionals

We’re passionate about high-quality, value-added content marketing for real estate professionals. It’s what we do, and it’s who we are. That’s why we created our podcast: Content Marketing for Real Estate Professionals. Through our podcast, our CEO, Lora Tucker Kaasch, will geek out on strategic, effective marketing, designed to take your business to the next level. You’ll get all the inside tips on how we make magic for our clients. It’s our way of giving back to the community who has supported our small business.


Episode 5 | Selecting Your Ideal Client Niche Audience for Real Estate

In podcast episode 5, “Selecting Your Ideal Client Niche Audience,” I think you’ll find that I’m a little giddy. 🤓

I am super excited to share the foundation of a marketing strategy that is very, very close to my heart.

If you know me, you’ve probably heard my ramblings and musings about content marketing for real estate. It’s no secret that I think this is the way of the future for real estate marketing.

It’s also crucial in cutting through the noise these days, and that goes hand-in-hand with attracting, incubating, and generating leads for your business.

And it WORKS. I’ve tested it. I’ve used it. And we’ve staked our company’s marketing philosophy on it.

BUT, you can’t just jump into a content marketing strategy. You have to ease into it intentionally. You need to connect the dots, and you need to build a roadmap.

▶︎ Roadmap Step 1: Select Your Target or Niche Audience

You will be tempted to skip this step.


Quite literally, this step will determine if you succeed or fail.

Yes, it’s that important!

Even great real estate professionals just like you have said that they would work with “anyone looking to buy, sell, or invest in the area” at least once in their career. 🤦‍♀️

That was okay then, but now that you know better…

You do NOT need to work with anyone who has a pulse!

Instead, be intentional about who you want to work with and who you attract.

And you will attract MORE.

Okay, okay, I’ll stop jibber-jabbering and let you listen to Episode 5 where I share the why, the how, and tips for implementing this technique in your own business… 🤓

Click here to download the Worksheet to follow along and select your own ideal client niche audience niche for your real estate business.

Episode 4 | Business Continuity Planning for Real Estate and Business Continuity Templates for Real Estate (COVID-19)

Click here to download this episode’s Actionable Business Continuity Plan for Real Estate with step-by-step instructions on how to incorporate it into your business.

Our current reality is challenging–there’s no doubt about it. But, I’ve always believed that we can shape our outlook, which also helps us shape our future. By having a plan with actionable items, we can execute the steps and remain in a healthy routine, both for our psyche and our business.

Episode 3 | 13 Real Estate Marketing Strategies to Thrive in a Rapidly Changing Market with Coronavirus (COVID-19)

While the full effect of COVID-19 is not yet known, there ARE ways to ensure that your real estate business continues to thrive in a quickly-changing environment. One of the most important things you can do right now is to double-down on talking with your Sphere of Influence (SOI). Incredible opportunities exist in every type of real estate market, including one where coronavirus is a reality, but you must adapt, you must stay educated on real estate market trends, and you must continue to market to your audiences. In Episode 3 of Content Marketing for Real Estate Agents, I’ll share 13 real estate marketing strategies that will help your business evolve as our real estate market also evolves.

Episode 2 | The 10 Commandments of Real Estate Marketing

People ask me all the time about effective marketing for real estate. What should they do? What should they pay for/not pay for? What’s important? What’s not important? Inspired by a LinkedIn post last week, I’ve put together my 10 Commandments of Real Estate Marketing. Download the Show Notes here to follow step-by-step. Enjoy!

Episode 1 | Components of an Effective Video or Podcast for Real Estate

Video and Voice (aka, audio or podcast) marketing are effective ways to share your message and stay in front of potential clients.

Big shocker, right?

But did you know that in order for video and voice marketing to work, you NEED to use a specific recipe that optimizes your video structure and content?


AND, documenting the components of a successful video or voice marketing piece also improves your efficiency and streamlines the production process.

ALL that and MORE from the comfort of your office, in your car, on a walk, or doing whatever you gotta get done!

Down the Show Notes here to follow step-by-step. Enjoy!

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