Complimentary Download: 96 Irresistible Real Estate Lead Magnet Ideas
Components of an Irresistible Real Estate Lead Magnet
Share Your Best Content That Adds Immediate Value
Your lead magnet must be compelling, unique, and laser-targeted to your niche audience. Provide a lead magnet that solves problems and adds value quickly and completely, while also delivering exactly what you promise.
Drill Down–Specificity is Key
You aren’t trying to attract everyone…you’re trying to attract the RIGHT ones. Your lead magnet isn’t meant for every person, and that’s the point! Get ultra-specific: zero in on a problem that your target audience faces and show them how your lead magnet (and you!) solve that problem.
Ensure Relevancy to Your Brand
It’s important to tie in the relevance of your personal brand and how you help your target audience achieve their goals. Further, your lead magnet is an integral part of your overall content marketing strategy for real estate. Help your audience connect the dots as to how you can be their guide.
Name It Right–The Title of Your Lead Magnet Matters
Be sure to spend time naming your lead magnet–think of the title of your lead magnet as the “first impression.” Using action verbs that help paint a clear picture of what your target audience’s life will look like once they download and digest the information you’re providing.
Craft an Irresistible Call-to-Action (CTA)
Whenever possible, make sure your call-to-action button is creative. Rather than “Learn More,” consider “Show Me How!” or “Nab This Report Today!”
Irresistible Real Estate Lead Magnet Ideas
For Buyers:
- Home Buyer Budget Spreadsheet
- List of New Construction (New Build) Homes
- List of Homes in [Community] With X Feature
- Millennial’s Guide to Homeownership
- Loan Estimate Worksheet
- Mortgage Amortization Calculator (calculate your mortgage at different loan amounts and interest rates)
- House-Warming Checklist
- 5 Ways to Win in Multiple Offer Situations
- How to Buy a Home After Divorce
- How to Use a Gift to Buy a Home
- Things to Consider Before Buying a Vacation Home
