Category: Marketing Strategy

If you’re investing time and money into real estate marketing, you want results. But you have to make sure you maximize your efforts to make your marketing stand out and create results. Here are some tips and tricks to maximize your real estate marketing.  Stay in Contact A great place to start when trying to stay in contact with leads and clients is sending a monthly piece to them. It…

Real estate marketing can be confusing and overwhelming, but it doesn’t have to be! Today, we’re sharing five crucial strategies for your real estate marketing to generate leads and be successful.  Define Your Audience Before creating and posting your content for prospective clients, you need to know who you’re talking to. Take the time to define who your ideal audience is. Is there a particular geographic or demographic niche that…

Social media has been around for some time now, so it’s not new. Because people have more time to spend online due to the pandemic, social media has had a unique effect. And during the past year, social media became crucial as everything moved digitally. Social media is an essential tool to show your value.  A survey done by The Close, a real estate research resource, found that 44% of…

Mission and vision statements are the core of any business, but it’s often an overlooked step in the real estate industry. As marketers, we always ask clients about their mission and vision statements to make sure anything we write and create on their behalf keeps those ideals and goals in mind. Often, we find that our clients don’t have one or don’t know how to write one. If you fall…

Being a top producer in the real estate world calls for more than offering great services. It’s about building a business that creates a long-lasting relationship, earns you a great reputation, and gives you a foothold in the market. Branding is what helps you create that trustworthy business. Let’s take a look at what it takes to create a real estate brand. What is branding? Your overall brand is what…

Search engine optimization or SEO is all about increasing your site’s visibility in search engines. The more people who see your website and its content, the more likely you are to gain the attention of potential and existing customers. SEO is another sales lead tool to help you find serious buyers, sellers, and investors in need of your knowledge and expertise.  How does SEO work? Search engines like Google use…

Eye-catching graphics will work wonders for your social media channels and your real estate business! At Agent Operations, we call them Social Cards, and they’re designed to draw in your audience, keep you at the top of prospects’ minds, and share your real estate wisdom and expertise. And in this blog, we’re sharing how YOU can create them. Create a Series of Reusable Templates To streamline the graphics creation process,…

One thing I’ve learned repeatedly throughout my time as a marketing coordinator for small businesses and real estate professionals is that having an online presence matters. Actually, it’s one of the most important tools you have at your disposal. Saying this probably creates one big question — why? Why are websites crucial for real estate agents? Creating an in-depth and multi-faceted online presence is a great way to naturally attract…

Adapting your strategy is crucial for staying relevant and gaining new business. Technology is a great tool to utilize in any career, but especially in real estate since the pandemic began and everything became virtual. As a real estate agent, your relationships are hugely important, but these five strategies will help streamline and multiply your business compared to the competition. Create Systems Having systems in place will help automate some…

Real estate is a vast market and a leading career in the workforce, but it can be a tough market to crack. Pick a city, and you’ll find thousands of real estate agents serving the area. That oversaturation can make it difficult to find and keep clients, especially as the industry changes. The key to being successful? Be different! Check out how real estate agents and brokerages can differentiate themselves….