Agent Operations Blog

It’s the dreaded cursor on a blank screen… Blink. Blink. Blink. We get lots of questions about content and content marketing as it pertains to REALTOR® and real estate marketing (and we love those questions, by the way). “What should I post on my real estate business page?” “How do I find articles and interesting things to share?” “Should I only post about real estate?” Over the next few weeks,…

AGENTS: Does your Facebook Business Page layout look different on your laptop? It should: the new Facebook Page layout has arrived! Take a look at these important action items to maximize your new business page’s look and audience functionality: COVER IMAGE: Keep it fresh. Is it time for a redesign? You no longer have to take into account the profile picture or other content overlay when designing your cover image…

There are many effective ways to connect with your sphere of influence, but you must have a plan. Today we’re sharing the Agent Operations’ 3-Point SOI Communication Plan: Send something every month to your sphere of influence. It can be an email newsletter, a hand-written card, a print newsletter, holiday cards, or whatever you enjoy sending. Just make sure it goes out each month like clockwork. Call everyone in your SOI at…

It’s no secret that video is becoming increasingly important to expand your sphere of influence with social media marketing, but exactly how crucial will video be going forward? In a word… Very. Let’s take a look at the infographic below. Have questions? Reach out to our Agent Operations team anytime.

Ever wondered how to be more effective with your real estate marketing? Just as the adage of location, location, location applies to real estate, content, content, content is key to the best marketing strategies for real estate agents. When potential clients visit with us here at Agent Operations, our first recommendation is for the client to create a paradigm shift and think differently… About their audience. Ask: What would be…

A heartfelt welcome to the newest Agent Operations team member, Ashley! We are thrilled to have her on board as a Marketing Coordinator and know she will do an exceptional job for our clients! Ashley is a Texas Tech Red Raider with a Bachelor’s degree in Public Relations and a Master’s degree in Mass Communications. She loves sports, the Red Raiders, Wisconsin Badgers, and traveling. Welcome, Ashley!

At Agent Operations, we believe there is incredible power in your network. It’s not solely about “who you know,” but how you talk with them. Making a little extra, targeted effort can maximize your real estate referrals. Entrepreneur came out with a brilliant article called “2 Secrets to Maximum Referrals.” It’s definitely worth the read, and we couldn’t agree more with the principles author Shaun Buck lays out. Here’s a brief run-down:…

If you do photo editing for real estate (and have Photoshop, Lightroom, Aperture, Elements or a Mac running OSX), Google just dropped eliminated the price on a suite of editing plugins from $149 to $0 (original price was $500). These are powerful image editing tools, and they’re relatively easy to use. The Nik Collection is comprised of seven desktop plug-ins that provide a powerful range of photo editing capabilities — from…

As technology progresses, so does the skill of nefarious characters. According to the FTC and NAR, scammers are hacking the email accounts of consumers and real estate professionals to obtain information about upcoming real estate transactions. Once they have access to the consumers’ or real estate professionals’ email account, the hackers can ascertain the closing dates. Then, the scammers send an email to the buyer, posing as the real estate…

Facebook is one of the most powerful marketing platforms for REALTORS® today. It’s readily available, cost-effective and gives marketers the ability to laser-target audiences geographically, demographically and by interests, habits or even operating systems (and more!). Whoa. Until recently, real estate agents have advertised on Facebook largely through trial and error or by hiring real estate firms like ours. For all of its amazing qualities (seriously, the targeting options alone…