Agent Operations Blog

Social media has been around for some time now, so it’s not new. Because people have more time to spend online due to the pandemic, social media has had a unique effect. And during the past year, social media became crucial as everything moved digitally. Social media is an essential tool to show your value.  A survey done by The Close, a real estate research resource, found that 44% of…

Mission and vision statements are the core of any business, but it’s often an overlooked step in the real estate industry. As marketers, we always ask clients about their mission and vision statements to make sure anything we write and create on their behalf keeps those ideals and goals in mind. Often, we find that our clients don’t have one or don’t know how to write one. If you fall…

Being a top producer in the real estate world calls for more than offering great services. It’s about building a business that creates a long-lasting relationship, earns you a great reputation, and gives you a foothold in the market. Branding is what helps you create that trustworthy business. Let’s take a look at what it takes to create a real estate brand. What is branding? Your overall brand is what…

Search engine optimization or SEO is all about increasing your site’s visibility in search engines. The more people who see your website and its content, the more likely you are to gain the attention of potential and existing customers. SEO is another sales lead tool to help you find serious buyers, sellers, and investors in need of your knowledge and expertise.  How does SEO work? Search engines like Google use…

Eye-catching graphics will work wonders for your social media channels and your real estate business! At Agent Operations, we call them Social Cards, and they’re designed to draw in your audience, keep you at the top of prospects’ minds, and share your real estate wisdom and expertise. And in this blog, we’re sharing how YOU can create them. Create a Series of Reusable Templates To streamline the graphics creation process,…

As a real estate agent, you need an email newsletter. Why you ask, we’ll tell you why!  Why Email Marketing Is So Powerful Email marketing is the most effective way for real estate agents to cut through the noise and speak directly to your clients and sphere of influence. It’s an effective marketing tool to communicate with subscribers at every stage of the customer journey. It’s also more successful at…

One thing I’ve learned repeatedly throughout my time as a marketing coordinator for small businesses and real estate professionals is that having an online presence matters. Actually, it’s one of the most important tools you have at your disposal. Saying this probably creates one big question — why? Why are websites crucial for real estate agents? Creating an in-depth and multi-faceted online presence is a great way to naturally attract…

I was once told that “all websites are blogs.” If you’re like me, you’re probably spluttering and thinking, “yeah, right, who is this crazy person?” But, if you break it down, blogs are the sharing of written, informative content, and isn’t that what you have on your website? From information on how you help buyers or sellers to neighborhood research, the content on your website could be considered a blog….

Adapting your strategy is crucial for staying relevant and gaining new business. Technology is a great tool to utilize in any career, but especially in real estate since the pandemic began and everything became virtual. As a real estate agent, your relationships are hugely important, but these five strategies will help streamline and multiply your business compared to the competition. Create Systems Having systems in place will help automate some…

Sometimes social media is straightforward and manageable, and other times it’s complex. But become a social media pro as a real estate agent by avoiding these ten common social media mistakes.  Mistake #1: Only Posting Listings Your social media shouldn’t just be about listings; otherwise, your followers will get bored if you don’t offer valuable content. Followers will also unfollow if they think you’re only trying to sell them something….