Why Real Estate Agents are Prioritizing Social Media and Why You Should Too!

Social media has been around for some time now, so it’s not new. Because people have more time to spend online due to the pandemic, social media has had a unique effect. And during the past year, social media became crucial as everything moved digitally. Social media is an essential tool to show your value. 

Why Real Estate Agents are Prioritizing Social Media and Why You Should Too!

A survey done by The Close, a real estate research resource, found that 44% of real estate agents got new clients from social media in 2021. Social media dominated over cold calling, print advertising, buying leads, and online advertising. And 82% of those same surveyed agents said in 2021, they will improve their social media presence. 

Social media is keeping up with the changes, too. Clubhouse, an audio-based social media app (think like a live podcast but that audience can engage), has dozens of real estate clubs on their app. “Real Estate Club” has almost 13,000 followers and 7,000 members. Here are some other popular real estate clubs on the app.

Why Real Estate Agents are Prioritizing Social Media and Why You Should Too!

TikTok has even gained popularity among Gen Z as popular real estate content has gone viral. Nextdoor, an app for local neighborhoods even offers special ad options for real estate agents. 

Real estate agents who have embraced social media are emerging as community leaders, too. Agents can become market leaders by creating hyper-local content that resonates with their audience. If that’s a skill you haven’t quite mastered yet, we can help!

Video is another essential real estate marketing trend. Animoto, a platform we leverage, is an excellent software that real estate agents can use to make high-value, hyper-local videos. Need help? We’ve got your back.

Turn social media into a lead generation tool, and we can help set you up for success. Our caring, knowledgeable Team is always happy to help! Contact us here and fill out the form or give us a call at (512) 400-2345 ext 1.

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