SEO: What is it and Why Does it Matter?

Search engine optimization or SEO is all about increasing your site’s visibility in search engines. The more people who see your website and its content, the more likely you are to gain the attention of potential and existing customers. SEO is another sales lead tool to help you find serious buyers, sellers, and investors in need of your knowledge and expertise. 

SEO: What is it and Why Does it Matter?

How does SEO work?

Search engines like Google use filters to look through the content on your website and put them into an index. That index is then put into an algorithm that determines the page rankings for searchable terms. The search algorithms are designed to give users relevant pages and information.

What is on-page SEO and off-page SEO?

On-page SEO are the factors on a website that you can optimize, such as the content, keywords used, and layout. Regularly publishing content on relevant topics and communities will give your website authority.

Off-page SEO are the actions that can affect your site’s trustworthiness and authority. Websites linking to your site and sharing your content on social media will give you a better chance of being ranked well.

What are the SEO ranking factors?

Keywords and the quality of the information on the page aren’t the only things that are looked at when deciding how your website ranks in the search engines. Factors include:

  • Secure and accessible website
  • Page speed – fast-loading sites perform better
  • Mobile-friendliness – automatically resizes to fit the device and has accessible menus
  • Optimized content – use keywords your content and website are about as well as what people will search for
  • User interaction – Click-through rates, bounce rates, and dwell times are all important
  • Linking – inbound links, outbound links, and internal links all weigh on how your site ranks
  • Social shares

Why is SEO important?

If your website isn’t optimized, you risk losing out on potential clients to your competitors. Real estate is a competitive market. The right website can turn you into a big fish in a small pond rather than a small fish in a big pond. 

If you’re not sure where to start in creating a website, how to keep the design and content fresh,  or how to optimize it to perform well on search engines, contact Agent Operations.  We’re here to help you market yourself in a genuine, engaging way that generates leads. Have a question? Reach out to our team anytime: (512) 400-2345 or Team@AgentOperations.net.

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