Guide to Email Newsletter Design for Real Estate Agents

As a real estate agent, you need an email newsletter. Why you ask, we’ll tell you why! 

Guide to Email Newsletter Design for Real Estate Agents Agent Operations real estate email newsletters realtor newsletters

Why Email Marketing Is So Powerful

Email marketing is the most effective way for real estate agents to cut through the noise and speak directly to your clients and sphere of influence. It’s an effective marketing tool to communicate with subscribers at every stage of the customer journey. It’s also more successful at acquiring new clients than either Facebook or Twitter. 

Why Great Design Is Important 

A LOT of brokerages and real estate agents are using email newsletters, so yours must stand out. A well-designed newsletter is what keeps the reader’s attention. You can stand out by expressing your brand’s personality and value with typography, colors, and graphics. Remember not to put too many graphics or large images because it’ll end up in the junk folder due to the email’s large size. 

40 Examples of Email Design to Inspire Your Own Newsletter 

Thanks to Canva, here are 40 examples and inspirations to get you started! 

  1. Experiment with color gradients 
  2. Have fun with animation
  3. Separate information with color blocking
  4. Keep it simple
  5. Let your content shine
  6. Develop a strong color palette
  7. Make it pop with color
  8. Make it recognizable
  9. Less is more
  10. Add strategic pops of color
  11. Direct the focus
  12. Balance it out
  13. Break up your text 
  14. Use color for cohesion
  15. Blend fun and function
  16. Develop a theme
  17. Go bold
  18. Embrace seasonal content
  19. Evoke emotion
  20. Have a strong tone
  21. Keep it tidy
  22. Use a dash of color
  23. Divide your information horizontally 
  24. Ramp up the contrast 
  25. Make it rustic
  26. Encourage your audience to DIY
  27. Create visual map
  28. Flaunt imagery 
  29. Use on big call to action
  30. Play with patterns
  31. Get festive 
  32. Draw it out
  33. Be playful with your product
  34. Put the mail back in email
  35. Experiment with slow reveal
  36. Say it indirectly
  37. Go minimal
  38. Experiment with an angular grid 
  39. Get graphic
  40. Experiment with alignment

If email creation isn’t your strong suit, it’s okay because it’s ours! Contact us today to learn more about our affordable and beautiful email newsletters for real estate professionals.

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