Podcast Ep 1: Content Marketing for Real Estate Agents: Components of an Effective Video or Podcast

Content Marketing for Real Estate Agents: Components of An Effective Video or Podcast (Podcast Episode 1)

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Nab Free Download From Episode: Components of An Effective Video or Podcast

Show Notes

Introduction to Content Marketing and What It Means In Real Estate

Components of an Effective Video or Podcast

  1. Static intro clip that shows your personality
    1. Background music (make sure it’s properly licensed or royalty-free)
    2. Your memorable tagline or point of distinction
  2. Content
    1. Compelling teaser (for example, how will your audience’s life be different after watching your video or listening to your podcast?)
    2. “Brought to you by” section (sponsor or strategic partner)
    3. Teaser about something at the end of the video to hold attention
    4. Your meaty, high-value topic; not sales-ey–just powerful information that truly helps your audience
    5. Powerful call-to-action with urgency that asks your audience to act (for example, “book your listing appointment now” or “contact me today to set up your personalized tour of local neighborhoods”)
  3. Static outro clip
    1. Background music (make sure it’s properly licensed or royalty-free)
    2. Your memorable tagline or point of distinction
    3. Remind your audience to share or tag you on social media
    4. Call-to-Action to encourage engagement (for example, “subscribe to our channel for updates” or “download this resource at…”)

Bonus Tips From This Episode

  1. Static intro and outro clips ensure marketing consistency, allowing you to focus on the meat of your topic while still delivering on crucial components of an effective video or podcast.
  2. An instant implementation idea:
    1. Film onsite videos that cover different neighborhoods in your area. Think about things like the overall “feeling” of each neighborhood, walkability, proximity to entertainment, retail and grocery stores, schools, market update, list-to-sales price ratios, and recently sold properties. Once you’ve produced your video (or videos), then repurpose the video into a blog, website content, social media content, monthly newsletter content, etc.
  3. Have content creator’s block? Envision your ideal client and create content that helps them solve their biggest challenges.

Recommended Resources

  • Grammarly.com: Ensure that all of your content is grammatically correct.
  • Recommended YouTube channels: GaryVee and Sunny Lenarduzzi.
  • AudioJungle.net: Affordable, royalty-free music.

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