Create Your Mini Marketing Plan for Real Estate | Step 3: Define Your Message
After you’ve defined your marketing OBJECTIVES, it’s time to determine your marketing MESSAGE. How will your marketing SOUND, LOOK, and FEEL LIKE when it’s targeted to your defined audience? How do you want your audience to react? What do you want your audience to do? …Also known as the call-to-action. How do you want to position yourself in the messaging? All of these are very important questions to answer.
As you flesh out your marketing message, you may want to revisit the audience (or audiences) you defined in Part 1 of this exercise. Your audience is an important influence when deciding on how your message will sound, look and feel. You’ll also want to keep in mind the objectives that you set forth in Part 2 of this exercise. Your objectives will guide the process as you create your message and decide on platforms (more about platforms like print, digital, and social media in another video). Let’s get started: