Create Your Mini Marketing Plan for Real Estate | Step 1: Define Your Audience
Organize your real estate marketing activities strategically with our Mini Marketing Plan. This 3-part exercise ensures that you are intentional, strategic, and consistent with your marketing.
The first step is to understand WHO you want to target in your marketing. So many agents say “My target market is anyone who is looking to buy or sell a house in my area!” While this thought process is understandable, it’s not the best way to approach marketing your real estate business. Selecting and understanding the qualities of a specific target audience (or a few target audiences) helps you carve out a niche market where you can become an expert. Let’s dive in: