Super-Charge Your Instagram for Real Estate Profile
Why Instagram for Real Estate? Besides being a great way to show off your services and personality, Instagram is also well-known as a discovery engine for brands and brand awareness. But, wait–there’s more! It can also drive leads and sales. Let’s take a look:*
WOW! But, that’s not all:
Wait, there’s more:
So all this about Instagram sounds great… but what now?
Turn your Instagram for real estate profile from an online brochure to a lead generator by adding varied calls-to-action on your posts.
a) Think beyond awareness.
b) Drive leads intentionally.
c) Set your brand up for success.
Lay a Strong Foundation
At a minimum, make sure you’ve completed the Mini Marketing Plan Worksheet so that you understand your objectives, audience, and message. This is critically important before moving forward.
Set Up Your Calls-to-Action (CTAs)
CTAs show your audience how they can transaction with you. There are two types of CTAs:
- Transitional: Analogy: Will you go on a date with me?
Think “Download My Free Report ‘Secrets to Buying New Construction.’”
- Direct: Analogy: Will you marry me?
Think “Schedule Your Buyer’s Consultation.”
There’s a limitation with Instagram: you can only insert one clickable hyperlink in your Instagram profile. Hyperlinks in posts aren’t “clickable” and don’t function, so the #LINKINBIO reference is used to direct the user to a clickable link within your Instagram profile.
But, what if you want to use more than one CTA? Changing out links is a pain, and what if a prospect wants something you posted a few weeks ago? The answer is Linktr.ee, a tool that allows you to build a “table of contents” for your CTAs. It’s easy — access the step-by-step video:
*Study Source: How Instagram Boosts Brands and Drives Sales
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