What’s the down-low on the algorithm changes? Facebook’s most recent shift means that users will see more content from their friends, family, and groups — and fewer sponsored posts, advertisements, and posts from pages (i.e., your business page).
Besides being an effective way to keep in touch with your SOI, research suggests that 94 percent of millennials and 84 percent of baby boomers are using online platforms, including social media, to find their future homes. (WOW!)
Let’s take a look at how you can give your content the very best chance of being seen by your fans:
1) Post only high-quality content. The frequency of your posts is less important than the quality of those posts. Don’t only post your listings. Make sure you’re sprinkling in goodies that your fans will want to see (think local posts, neighborhood happenings, client closing photos, testimonials, etc.).
2) Feature a client, friend, or cause. Your fans love seeing “people” posts! Think a client closing photo, someone you care about, or a cause that’s close to your heart.
3) Celebrate other local businesses. Have a vendor or strategic business partner that you love working with? Feature their business on your Facebook page! It’s a great way to add value to your fans while garnering goodwill from your vendors and partners.
4) Leverage photos and videos. Your fans love your face! Make sure to include regular posts with you on photos, video, or Facebook Live! (yes, I said Facebook Live!). You’ll be amazed at how your fans and friends interact with these types of posts!