How to Write the Best Email Subject Line

We get asked all the time: “How do I write a compelling email subject line so that my email marketing efforts actually get OPENED and SEEN by my audience?”

write the best email subject line Agent Operations

The best practices below will help you write the best email subject lines and get your email marketing campaigns opened! Let’s take a look:

  1. Self-interest
    Be direct with your audience and speak to a specific benefit (or benefits) they will receive when opening the email.
  2. Curiosity
    This subject line piques the audience’s interest without giving away the farm of what your email is about. Use these judiciously, as your audience may tire of these if used too often.
  3. Offer
    FREE STUFF! Or some other exciting offer you’re making your audience.
  4. Urgency or Scarcity
    This is one of the most powerful email subject lines, conveying that the audience must act now. Make sure your offer truly has a deadline, limited availability or limited quantity, and don’t overuse these.
  5. Humanity
    People do business with people. Remind them about the WHO behind your WHAT. Make a human appeal for their attention, tell a story or simply thank them.
  6. Social Proof
    This could be an illustration of a “success story” or “testimonial.” Bottomline, you’re leveraging the fact that humans look to the behavior of others when making decisions.

Still have questions about writing a compelling email subject line? Contact the Agent Operations team today!

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