What is a Professional Portfolio?

As we speak with agents and brokerages, we’re often asked for recommendations on where to start with marketing.

It’s easy to understand how REALTORS® are overwhelmed with the sheer number of real estate marketing choices, and I say this because I experienced it first-hand, having sold real estate for nearly 11 years.

Choices are great, but what happens when there are simply too many options?

At Agent Operations, we love “getting back to basics.” Generating more business is pretty simple. It’s about having a plan, increasing your shelf-life with prospects, demonstrating your expertise, talking with your sphere of influence, and having a strong foundation.

If I had to narrow it down to a single service that I think would give an agent the most “bang” for his or her buck, I’d tell you about the Agent Operations Professional Portfolio.

What is a professional portfolio?

This simple marketing piece tells your story and shares your point of distinction as a REALTOR® in a single page (front and back, typically). It’s similar to a resume but includes design elements, designations, testimonials and a call-to-action. We recommend that our clients have these printed professionally on gloss paper, although you can certainly print them at home.

The professional portfolio is simple, yet powerful. We encourage our clients to give (or email) it to prospects at every opportunity, including open houses, buyer appointments, seller appointments, when qualifying leads, when asking for referrals, etc. You get the idea.

We want the people you speak with to remember you. And a great way to accomplish that goal is to increase your shelf-life and emphasize your professionalism. And we think that’s done with a professional portfolio.

If we can assist with your professional portfolio creation, we’d be honored. Creation is $100, and our clients are provided with a high resolution, print-formatted pdf file (for print) and a web version pdf (for email or website use). We are happy to coordinate professional printing, but our pricing doesn’t include printing costs.

Although we’d love to earn your business, the professional portfolio is something you can certainly do at home.

If you’d like to learn more, or if you’d like to see samples of what we’ve done for others, simply fill out the form below:

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