Jake Kaasch, CFO | Director of Logistics
Founder and President of Agent Operations, Jake Kaasch heads the company’s Logistical and Finance Departments. His tenacity, strong organizational skills, and commitment to the highest level of customer service are the hallmarks of his business and brand. Jake is passionate about helping others and lives by the motto “Work Hard, Play Hard.” At home, classic cars and Texas football are some of his favorite things — Hook ‘Em!
Lora Tucker Kaasch, CEO | Director of Marketing
A marketing geek at heart, Lora Tucker Kaasch‘s passion is to help others tell their stories. With 11+ years of real estate sales experience in two states, she and her team “live and breathe” real estate marketing and content marketing. Lora’s innovative, consultative approach includes learning about the business style of every client. This holistic approach to marketing strategy not only builds her clients’ brands cohesively, it also empowers Agent Operations clients to make product selections that truly fit their business. Roll Tide!
Ali Lucas, Director of Transaction Management
Bringing 15 years of marketing and management experience to Agent Operations, Ali Lucas is a well-rounded, servant-leader with an eye for details and a heart for authentic communication. Ali’s understanding of residential and commercial real estate drive her ability to serve on both our Transaction Management and Marketing Teams. Her quick wit, attention to detail, and entrepreneurial spirit burn just as brightly as her passion for helping others. Ali is a native Austinite who loves spicy tacos & sourdough bread, Texas Aggie football, dancing, reading non-fiction, sunrise and sunset, photography, the sound of the ocean, and two crazy kiddos, and 16-year-old rescue pit bull.
Abby MacCord, Content + Operations Strategist
A dreamer and a doer, Abby MacCord designs effective marketing collateral and content strategies to maximize return on investment for clients. With extensive experience in the real estate industry, operations management, and branding/design, Abby’s seasoned marketing expertise makes clients swoon! As part of both the Marketing and Transaction Management teams, Abby is committed to high-quality service, and she works to continually improve the client experience for the Agent Operations Client Family. Go Green! Go White! Go Michigan State!
Sue Tomlinson, Graphic Designer + Social Media Coordinator
Sue Tomlinson has a passion and a gift for graphic design, and she loves helping others build their business with high quality social media marketing. Since 2001, she has specialized in brand marketing, seamlessly executing projects for commercial real estate firms, private residence clubs, golf courses, and small businesses nationwide. A West Coast gal, Sue makes her home in the Reno-Tahoe area and enjoys hiking, golfing, skiing, Chicago Cubs baseball, and European club soccer. Go Bayern Munich!
Lyn Friberg, Transaction Coordinator
With a penchant for details and a strong drive to help others, Lyn Friberg began her career in real estate in 2011 as an Executive Assistant and quickly grew into a transaction management role for a high-volume brokerage. Her wisdom, patience, and ability to organize effectively opened doors for her to build TC guidelines and workflows that are now used by assistants, new TCs, and licensed real estate agents. Lyn is also a Certified Yoga Instructor, musician (guitar and singer), and animal lover (2 cats and a puppy). Go Minnesota Wild hockey!
Tammy Spracklen, Transaction Coordinator
Her real estate career began in 2011, but her compassion and love of organization and client relations inspired Tammy Spracklen to become a Transaction Coordinator a few years later. She has coordinated over 500 transactions, and Tammy adapts, problem-solves, and builds meaningful client relationships. A proud, lifelong Texan, Tammy and her husband live in south Austin with their daughter, Evey, and two Labradors, Lucky and Kona. In her spare time, you’ll find her giving back to her community, enjoying friends and family, trying new restaurants, and taking her daughter on fun adventures. HOOK ‘EM!
Sydney Johnson, Content Marketing Coordinator
Sydney Johnson is an experienced marketing coordinator with over 13 years in the real estate industry. Understanding how marketing works in combination with what REALTORS® need delivers strategic and tangible advantages to those who work with Sydney. Derived from working with hundreds of agents across the United States, Canada, and overseas, Sydney’s insightful wisdom and creative flare take real estate marketing to the next level. At home, Sydney loves writing children’s books, swimming, and hanging out with her grandsons. While she’s not a sports fan, we think it’s pretty darn cool that she’s a wedding minister who has married seven couples to date!
Kimberly Abromaitis, Content Marketing Coordinator
An aficionado of witty banter, clever wordsmithing, and out-of-the-box solutions (developed from her Navy brat upbringing), Kimberly Abromaitis is committed to crafting high quality, value-added content marketing for Agent Operations clients. Kim brings seasoned marketing experience in original written and visual content that stemmed from her work with hundreds of local businesses and nonprofits throughout the country. She is a natural connector and uses her passion for helping others to actively listen and create strategic marketing pieces that speak to each brand and consumer base. Kim is reppin’ west coast sports teams – GO San Francisco Giants and Golden State Warriors!